Terms of Service — Leadible

Leadible is a trading name providing Google Ads management services for local businesses.

By engaging our services you agree to these Terms of Service in full. These terms constitute the entire agreement between you and us. If you do not agree you must not use the service.

1. The Service

1.1 We provide Google Ads management services including campaign setup, ongoing optimisation, bid management, ad copywriting, and monthly reporting.

1.2 Our management fee is 10% of your monthly Google Ads spend with a minimum fee of £300 per month.

1.3 Your Google Ads spend is paid directly by you to Google. We do not handle, hold, or take any markup on your advertising budget. Our management fee is charged separately.

1.4 Payment of our management fee is collected by monthly direct debit via GoCardless.

1.5 Where we also manage a website for you under the Free Websites service those services are governed by the separate Free Websites Terms of Service.

1.6 We reserve the right to modify the tools, platforms, and technology stack used to deliver the service at any time without prior notice. Any such changes will not reduce the standard of service provided to you.

2. Acceptance of Terms

2.1 By engaging our services, authorising us to access your Google Ads account, or making your first payment you confirm that you have read, understood, and agree to be bound by these Terms of Service in full.

2.2 These terms constitute the entire agreement between you and us in relation to Google Ads management services and supersede all prior discussions, representations, and agreements whether verbal or written.

3. Initial Commitment and Ongoing Terms

3.1 The service requires an initial commitment of 3 months from the date your first campaign goes live. This initial period is necessary because Google Ads campaigns require time to learn, optimise, and deliver meaningful results.

3.2 Following the initial 3-month period the service continues on a monthly rolling basis.

3.3 During the initial 3-month period you may not cancel the service except where we are in material breach of these terms.

4. What We Will Do

4.1 We will:

• Conduct keyword research relevant to your business and location
• Build and structure your Google Ads campaigns
• Write ad copy designed to generate enquiries
• Set up conversion tracking to measure results
• Monitor and optimise campaigns on an ongoing basis
• Manage negative keyword lists to reduce wasted spend
• Provide a plain English monthly report covering spend, clicks, impressions, and leads generated

4.2 We will always act in your best interests and will not recommend strategies designed solely to increase your ad spend.

5. What You Must Provide

5.1 To enable us to manage your Google Ads effectively you must:

• Grant us access to your Google Ads account or allow us to create one on your behalf
• Maintain sufficient advertising budget — we recommend a minimum of £300 per month ad spend
• Provide accurate and truthful information about your business, services, and target customers
• Have a functioning website suitable for receiving advertising traffic
• Respond to our communications within a reasonable timeframe
• Notify us promptly of any changes to your business, services, or target market that may affect your campaigns

5.2 You remain the account owner and are responsible for your Google Ads account and budget at all times. We manage on your behalf but you retain full ownership of and responsibility for the account.

6. Your Content and Responsibilities

6.1 You warrant that all information you provide to us for use in your Google Ads campaigns — including ad copy, landing page content, offers, and claims — is accurate, truthful, and complies with Google's advertising policies and all applicable laws and regulations.

6.2 You are solely responsible for ensuring your advertising complies with all applicable laws including but not limited to the Consumer Protection from Unfair Trading Regulations, the Advertising Standards Authority codes, and any sector-specific advertising regulations applicable to your industry.

6.3 Where your business operates in a regulated sector you are solely responsible for ensuring your advertising complies with any sector-specific rules and for holding all necessary licences, permits, and registrations.

6.4 You agree to indemnify and hold us harmless from and against any claims, damages, losses, costs, and expenses arising from any content or information you provided to us that is inaccurate, unlawful, or in breach of any third-party rights or applicable regulations.

7. No Guarantee of Results

7.1 Google Ads performance depends on many factors outside our control including competition in your market, your budget, the quality of your website, and Google's own algorithms, policies, and auction dynamics.

7.2 We do not guarantee any specific level of clicks, impressions, leads, conversions, or return on investment.

7.3 We will always apply our expertise and best efforts to deliver strong results. Our knowledge, experience, and approach are the basis on which you engage us — not any guarantee of specific outcomes.

8. Intellectual Property

8.1 Ad copy, campaign structures, keyword lists, account configurations, and strategies we create remain the intellectual property of our business.

8.2 On termination of the service you will retain access to your Google Ads account and its historical data. We will remove our account access within 5 working days of the service end date.

8.3 We reserve the right to use anonymised campaign results and case studies in our own marketing. We will not identify your business by name without your explicit written permission.

9. Cancellation After Initial Period

9.1 After the initial 3-month period you may cancel by giving 30 days written notice by email to laurence@leadible.co.uk. Notice must come from the registered account email address or include sufficient information to verify your identity.

9.2 No refund will be issued for management fees already paid or for the current billing period at the time of cancellation.

9.3 Your Google Ads campaigns will continue to run until the end of your final billing period unless you pause or stop them yourself within your Google Ads account.

10. Non-Payment and Suspension

10.1 If your direct debit payment fails we will notify you in writing. If payment is not resolved within 14 days of that notification we reserve the right to pause your Google Ads campaigns and suspend the service.

10.2 Management fees are due up to and including the date of cancellation or termination. We do not charge interest on overdue amounts.

11. Our Right to Terminate

11.1 We may suspend or terminate the service immediately and without notice if:

• You fail to pay management fees after reasonable notice
• Your Google Ads account is suspended by Google due to policy violations arising from your content or instructions
• You behave in a threatening, abusive, or harassing manner toward us
• You request that we undertake activity that violates Google's advertising policies or any applicable law
• You provided materially false information during onboarding

11.2 On termination for your breach fees are due up to the date of termination only. No refund will be issued for the current billing period.

11.3 We reserve the right to discontinue the Leadible service entirely at any future point. In such circumstances we will provide 30 days written notice and a final campaign report.

12. Pricing Changes

12.1 We reserve the right to change our management fee structure by giving you 30 days written notice by email.

12.2 If you do not wish to accept a price change you may cancel the service in accordance with Section 9 within the 30-day notice period.

13. Assignment

13.1 You may transfer your contract to a new owner of your business without our consent provided you notify us in writing within 14 days of any such transfer.

13.2 We may transfer or assign our obligations under this agreement to a third party provided the standard of service to you is maintained. We will notify you of any such transfer in advance.

14. Confidentiality

14.1 Both parties agree to keep confidential any information disclosed during the course of the engagement that is reasonably understood to be confidential, including business strategies, client data, and campaign performance.

14.2 This obligation does not apply to information that is publicly available, independently known to the receiving party, or required to be disclosed by law.

15. Limitation of Liability

15.1 Our total liability to you for any claim arising from or in connection with these terms or the services provided shall not exceed the total management fees paid by you in the current billing month at the time the claim arises.

15.2 We are not liable for:

• The performance of your Google Ads campaigns including any failure to generate leads, clicks, conversions, or revenue
• Changes to Google's advertising policies, algorithms, auction dynamics, or pricing that affect campaign performance
• Google account suspensions arising from content, activity, or policy violations within your account
• Any loss of business, revenue, profit, data, or goodwill howsoever caused
• Failures of third-party services including but not limited to Google, Vercel, Supabase, and GoCardless
• Any claim arising from content or information you provided to us

15.3 Nothing in these terms limits liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded or limited by applicable law.

16. Force Majeure

16.1 We shall not be liable for any failure or delay in performing our obligations under these terms where such failure or delay results from any cause beyond our reasonable control including but not limited to illness or incapacity of key personnel, acts of God, fire, flood, severe weather, pandemic, government action, civil unrest, failure of third-party infrastructure, or internet outages.

16.2 Where a force majeure event continues for more than 60 days either party may terminate the agreement by written notice without further liability.

17. Non-Disparagement

17.1 You agree not to make any false, misleading, or defamatory statements about our business, services, or personnel in any public forum including review platforms, social media, or any other public or online channel.

17.2 This clause does not prevent you from making honest and factually accurate statements about your genuine experience of the service.

18. Dispute Resolution

18.1 In the event of any dispute arising from or in connection with these terms or the services provided, both parties agree to attempt to resolve the matter informally in the first instance by contacting laurence@leadible.co.uk with a written description of the dispute.

18.2 Both parties will make reasonable efforts to resolve the dispute before either party commences formal legal proceedings.

19. General

19.1 Waiver — Our failure to enforce any provision of these terms on any occasion shall not constitute a waiver of our right to enforce that provision on any subsequent occasion.

19.2 Severability — If any provision of these terms is found by a court of competent jurisdiction to be invalid or unenforceable the remaining provisions shall continue in full force and effect.

19.3 No partnership — Nothing in these terms creates a partnership, joint venture, agency, or employment relationship between the parties.

20. Governing Law

These terms are governed by the laws of England and Wales. Any disputes that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of England and Wales.

21. Contact

Email: laurence@leadible.co.uk
Website: leadible.co.uk

This document is governed by the laws of England and Wales.