Most advertising interrupts people who weren't looking for you. Facebook ads, banners, social posts — you're placing your business in front of people who are mid-scroll, doing something else entirely.
Google Ads is different. When someone searches “emergency plumber Bristol” or “electrician near me” — they already want the service. They've decided to buy. They just need to find someone.
High-intent searches convert at 3–5× the rate of social ads, at a lower cost per lead than almost any other channel. And these searches are happening right now in your area. The only question is whether you show up — or your competitor does.